Amazon Ads has unveiled an expanded suite of new interactive and shoppable ad formats for Prime Video designed to make it easier for viewers to connect with brands. Shoppable carousel ads allow customers to browse and shop multiple related products on Amazon during ad breaks. Interactive pause ads show a translucent ad featuring brand messaging and imagery when a user pauses a show or movie. Interactive brand trivia ads feature factoids about a brand while giving customers the opportunity to shop on Amazon and even unlock rewards.
Wednesday, May 8, 2024Amazon is rolling out a global update to Prime Video to reduce search time and make content discovery easier. The update features a new 'Prime' tab that curates all Prime subscription content and a 'Subscriptions' tab that offers add-on services like Max and Paramount Plus. Generative AI, powered by Amazon Bedrock, will provide personalized recommendations and quick synopses to streamline decision-making. Visual updates such as smoother animations and automatic playback in the 'Live TV' section are also included.